New Starry Soda

Out with the old (Sierra Mist) and in with the new: Starry soda. Starry is a crisp, refreshing bite of lemon-lime flavor that was created to take on the almighty Sprite. Our task was to convince Gen Z that Starry tastes better and, more importantly, is cooler than Sprite. Enter: Lem & Lime (our chaotic good brand characters), a retro can design, and splashy TV/OLV ads to pique the youth’s curiosity.

Role: Senior Copywriter

Art Direction: Taylor Whitlock (Senior Art Director)

Creative Direction: Nick Greenberg (ACD, Copy) & Chris Greer (CD, Art)

Campaign Components: Broadcast TV, :15/:06 OLV, Social, Digital

Director: Gary Breslin (Starry Symphony)

Production Partners: ODD, Deaf Mule, Kelly Mac Music (Starry Symphony) │ The Garage & Lost Planet (Come and Get It)