The ClogginG: A Horror FILM By SCOTT TOILET PAPER
This one goes out to anyone who’s ever clogged a toilet.
Claire and Jack are excited about a weekend away with Jack’s family. Everything’s off to a great start, until Claire needs to use the restroom (read: she desperately needs to poop). To her horror, she discovers she’s left her Scott toilet paper behind. Claire makes a choice that can’t be unmade, and a clogged toilet turns into a total sh*t show.
This is what happens when you fear the flush.
We discovered the power of “clogxiety,” or the fear of clogging a toilet, after creating TikToks that spoke to this theme. We followed this momentum, creating more TikToks and assets in other channels against this content pillar. And after proving that consumers deeply resonated with this fear of clogging, we sold in a 3-minute horror short.
Role: Senior Copywriter
Copywriting: Scotty Medlinger (Senior Copywriter)
Art Direction: Taylor Whitlock (Senior Art Director) & McKailey Carson (Senior Art Director)
Creative Direction: Rob Lenois (CCO), Katherine O’Brien (GCD), Lauren Bradley (CD, Art)
Campaign Components: Short Film, :15 OLV, Digital, PR