Retirement

Retirement can either be incredibly daunting or something to look forward to. E*TRADE would prefer that millennials fall in the optimistic, latter camp and therefore provides them with the resources to help plan for the retirement of their dreams.

We created a campaign that teases millennials with the upgrades that retirees seek out when they no longer have to work.

Role: Copywriter

Campaign Components: OLV, Social, Digital

Art Direction: Taylor Whitlock

Creative Direction: Richard Singer & Zack Menna