MORE THAN JUST TRADING

For E*TRADE, the name unfortunately doesn't say it all. E*TRADE wanted to let folks know that they're not just a platform for traders; they also offer a range of investment accounts, retirement products and even savings accounts.

We took to the streets of New York City, Chicago and D.C., as well as the 405 of LA to let everyone know that when it comes to E*TRADE, there’s more than meets the eye.

On the streets of Chicago

As seen in Union Station (D.C.)

Featured on D.C. bike shares

On the streets of Chicago

Featured on the side of ValuePark LAX

As seen from the 405

Role:

Campaign Components:

Art Direction:

Creative Direction:

Awards:

Copywriter

OOH in CHI, D.C., LA, NYC

Taylor Whitlock

Richard Singer & Zack Menna

Work included in case study for E*TRADE’s 2021 Effie Gold “Sustained Success - Services” win; Financial Communications Society - Portfolio Silver in Out-of-Home: Campaign