MOm genes 

When it comes to athletic ability, dads are almost always given all the credit. But what about the D1 basketball player who married a man whose favorite sport is “catch?” Even though both parents contribute half of their kids’ DNA, sometimes Moms’ genes are far more athletic than dads’. So on Mother’s Day, Draft Kings wanted to thank all the athletic mothers out there for their Mom Genes.

Role: Copywriter

Art Direction: Taylor Whitlock (Art Director)

Creative Direction: Rob Lenois (CCO), Mike Pierantozzi (ECD), Nick Novich (CD, Copy), Kyle Janisch (CD, Art)

Campaign Components: Social, Digital, OOH

Director: Dan Beers